Since the start of Luscinus in 2017, people have been asking what the company is about. By browsing through the website and watching our recent video, one should get a bit of an idea. Yet, the best way to understand our ideology and corporate story, might be through the narrative behind the artwork / jewelry collection called Organized Serendipity; a collaboration between Romanian jewelry designer Vika Tonu and Luscinus.
In March 2021, Victoria Tonu (Vika Tonu) and Koen Snoeckx (Luscinus) were brought together by the project “WeAr Design” (third-call winner of the EU-funded Worth Partnership Project). In their pilot trajectory to develop a hybrid interaction model for unique design services, WeAr Design linked six artists and clients together. From this interaction, this “Organized Serendipity” artwork / jewelry collection was born.
Initially, Luscinus was linked to another designer, who backed out of the project even before the first interaction. So, it was no coincidence and meant to be that the eventual collision happened with Vika Tonu.
The input and initial brief for this trajectory were the personal and corporate stories of Koen Snoeckx and Luscinus. Centered around the notions of relationalism, connectedness, serendipity, seeming coincidence, ecosystem building… and the concept of ‘collisions’, Vika Tonu was asked to create one piece of jewelry that could act as a relationship gift for Julie Vandenbroucke, owner of Arteconomy and professional soulmate and collaboration partner for Koen Snoeckx and Luscinus.
Through a series of interactions and in an organic way, this initial brief further evolved into the final result: one artwork, consisting of seven pieces of jewelry. Each of them represents a key ingredient for successful collisions:
- Level Playing field
- The right agenda
- Energy as unit of measurement
Each of them is different, somewhat dynamic and can be separated in time and space. Yet, through their ideological link, they always remain connected. Same as the people that will each have one of the pieces in their possession.
Each item is to be given and received, never to be sold or bought. Its physical property will always remain the sole ownership of its initiator, Koen Snoeckx. He or she who holds it into its possession is being considered its beneficiary for an undefined period of time, during which he or she can transport, store and manipulate it, or hand it over according to its own discretion.
Each of the seven pieces is built on a brooch made from six neodymium disc magnets, set in a handcrafted sterling silver structure. Solely by magnetic forces, a variety of elements are put on top of this structure to create seven distinct pieces of jewelry that together make one artwork.
The journey from here
If a person has a part of the artwork in its possession, it was probably a gift from someone with whom he/she has a special relationship. Once received one of the pieces of jewelry, it is entirely up to this person to decide what to do with it. The initial designs were professionally produced and curated by Vika Tonu. Yet, the nature of the materials and their (magnetic) connections allow the piece to evolve and to be changed. For this reason, additional – or spare – parts of the constructive elements are purposely provided inside the box.
Because of the symbolism behind this artwork, the creators ask its beneficiaries to adhere to its philosophy. Whoever receives one of the jewelry pieces in another way than getting it directly from Luscinus, is asked to send a brief message stating who they are through any of the contact channels that are available via www.lusincus.be. All of them get our eternal gratefulness and we are curious to find out what life-changing collisions might come out of this project.
Stay tuned for updates and enjoy serendipity in the making…